Starting your own home-based business can sometimes be as equally exciting as that first-born baby, knowing that it is the beginning of something truly wonderful. Unfortunately, some home-based entrepreneurs tend to lose that excitement when they realize things don’t seem to be going as planned and ultimately give up on their hopes of being a success story.
I don’t want you to lose that hope nor that excitement, so here are 7 ways to ensure you keep your business cruising along at full speed as long as you want it to:
1. Brand and position you business with a well-crafted unique selling proposition (USP).
2. Test everything in your business. Testing is the only way of determining what works and what doesn’t.
3. Don’t invest huge sums of money without first testing with smaller amounts. Whether it be advertising or promotional campaigns, test everything in stages with small investments.
4. Network for faster growth. Build your network of like-minded entrepreneurs to exchange ideas and strategies. If you can afford it, hire a coach or mentor to accelerate your business growth.
5. Incorporate offline marketing to generate leads. Another strategy used by the big guns in this business to generate more leads and sales either by using direct mail or phone.
6. Develop a relationship with your customers. This goes without saying as keeping your customers happy is usually accompanied with sustainable business growth.
7. Automate your business.
Let me just touch on point number 7 as this is usually where things fall apart for those just starting out. The whole point of starting a business is to free yourself from working in a dead-end job, but many folks inevitably trap themselves working in their business instead of on their business. The great thing about the Internet is you can use scripts to automate most of your business like lead generation, e-mail correspondence, and handling customer service. Yes, you can even outsource mundane tasks to others but if you can’t afford to hire someone just yet, scripts are the best way to systemize every aspect of your business.
I’m sure there will come a point in time when you need to take that vacation with your family and wonder how you’re going to manage product orders and customer inquiries while you’re away. Automating your business will free you from these worries, allowing you the option to take that much deserved time-off.
I don’t want you to lose that hope nor that excitement, so here are 7 ways to ensure you keep your business cruising along at full speed as long as you want it to:
1. Brand and position you business with a well-crafted unique selling proposition (USP).
2. Test everything in your business. Testing is the only way of determining what works and what doesn’t.
3. Don’t invest huge sums of money without first testing with smaller amounts. Whether it be advertising or promotional campaigns, test everything in stages with small investments.
4. Network for faster growth. Build your network of like-minded entrepreneurs to exchange ideas and strategies. If you can afford it, hire a coach or mentor to accelerate your business growth.
5. Incorporate offline marketing to generate leads. Another strategy used by the big guns in this business to generate more leads and sales either by using direct mail or phone.
6. Develop a relationship with your customers. This goes without saying as keeping your customers happy is usually accompanied with sustainable business growth.
7. Automate your business.
Let me just touch on point number 7 as this is usually where things fall apart for those just starting out. The whole point of starting a business is to free yourself from working in a dead-end job, but many folks inevitably trap themselves working in their business instead of on their business. The great thing about the Internet is you can use scripts to automate most of your business like lead generation, e-mail correspondence, and handling customer service. Yes, you can even outsource mundane tasks to others but if you can’t afford to hire someone just yet, scripts are the best way to systemize every aspect of your business.
I’m sure there will come a point in time when you need to take that vacation with your family and wonder how you’re going to manage product orders and customer inquiries while you’re away. Automating your business will free you from these worries, allowing you the option to take that much deserved time-off.
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